Fulfillment Service Tips for Small Businesses
Most small retail owners are managing every aspect of their businesses operations, from finances to human resources and marketing. It’s a lot of responsibility — and this is why many of these retail owners put their fulfillment service on the back burner, forgetting the influence that inventory management, packaging and shipping have on the customers overall experience with your company. However, there is a way to do it all, without compromising quality and services. Follow these four tips to improve your product fulfillment service efficiency and customer experience without compromising the other aspects of your business operations.
Inventory Management by Fulfillment Service
Customers are expecting information from you, and they want it fast. The information they want is related to the status of their purchase, when was it shipped, and how soon will they receive it. Every small business needs a robust inventory management program in place to track every order at any point in time and relay this information to its customers.
Along with inventory management you need to know where your business falls on the seasonal shopping spectrum? Whenever your sales spike, it’s crucial to have an inventory tracking solution in place. If you work with an e-commerce fulfillment service company, make sure their tracking system is efficient and user-friendly. This not only keeps your inventory stocked up for seasonal demands, but it also gets you prepared for inventory audits at the end of the year.
Using an internal inventory tracking system is a necessity to growing your small business. Being able to take an accurate look inside transactional operations at any moment is critical to success. With effective inventory management and tracking, you’ll be able to see which products are in high demand, which products you need to increase in stock and which product’s inventory isn’t turning over as quickly as expected. Having insight into every detail of your inventory is what every business owner needs to make the best decisions for his or her company.
Ensure fulfillment service safety
As a small business retailer, keeping your merchandise safe is critical. Every lost or damaged product directly affects your revenue. A safe and secure inventory warehouse is a crucial element of effective order fulfillment service and inventory control. Make sure your fulfillment service company offers safety features such as card entry systems, motion sensors, and cameras throughout their facility.
Keep in mind that online safety is just as important as offline! Online fraud has become much more of an issue. Every business is unique, so it’s important to have an online security system built specifically for your business to protect your customers’ transactions and your company’s information.
Stay Ahead of Fulfillment Service Seasonal Spikes
How much do you know about data marketing and the seasonality of your consumers’ buying behavior? In other words, when are people ordering your products in high volume and when are they ordering at a steady, moderate rate? Does your e-commerce company experience lags in sales at certain times of the year?
Knowing your seasonal sales data is crucial to your company’s success because it gives you insight into when your consumers are most receptive to your advertising, when you should be stocking your inventory with surplus products and when you can focus “offseason” time on internal adjustments.
Your customers are unique to your company and your industry – a chocolate factory has a different sales cycle than a company that sells office supplies and an exercise business might experience much different consumer behavior than an online flower shop. The point is you need to know your consumers and when they’re most willing to buy.
Fulfillment Service Customer Support
The average consumer is on-the-go. They’re looking for quick, quality service from multiple outlets, like email and phone. If your customers call in with a questions or a concern, they expect an answer within minutes or they’ll leave your brand for a competitor. It’s essential to have a customer service team in place, no matter how big or small your business is.
For instance, part of customer service can mean a Customer Loyalty program. To the customer, it’s a chance to get rewarded for doing business with your company. To you and your company, it’s a chance to enter into a deeper and more engaging partnership with your customer, which in the long run will ensure business well into the future.